| Andromedia Announces Strategic Partnership With K2 Design -- Cutting-edge Web development house integrates powerful recording and reporting tool into their Web site design |
| SAN FRANCISCO, California, July 30, 1996
- Andromedia today announced a strategic partnership with K2 Design, Inc.,
a company that specializes in the strategic development of corporate Web
sites. Andromedia's Aria World Wide Web Recording and Reporting System,
also announced today, will be integrated into K2 Design's suite of services
and product offerings. Andromedia will co-brand a version of Aria with
K2 Design, called VisiTrac, and will distribute it through K2 Design's
sales channels.
"K2 Design is known for their creative, interactive, content-driven Web site design. VisiTrac complements their product offering with its ability to constantly monitor actual, not inferred, visitor volume, navigational paths and usage patterns," said Kent Godfrey, president and CEO, Andromedia. "Most importantly, this information can be used to develop compelling content that is customized to the end user and secure longer lasting visits." "K2 Design partnered with Andromedia because tracking is an essential component to the production of successful, state-of-the-art Web sites and Andromedia provides the most flexible, scalable, and powerful tracking solution available in the market," said Leslie Howard, vice president of product development, K2 Design. "VisiTrac enables us to immediately measure a Web site's effectiveness based on the robust and timely information VisiTrac captures. Now we can get immediate and historical results to accurately analyze whether the site is meeting our clients' marketing, fiscal and operational objectives." Content providers, advertisers, users and Web masters all share the need to thoroughly understand the behavior of their Web site visitors both historically and in real time. Content providers can dynamically generate personalized content and advertisers can better target their advertising messages based on the detailed reports and graphs of specific usage activity that Andromedia's technology captures. It also offers Web masters the ability to capture all of the information necessary for doing accurate, detailed and timely analysis of their Web site at any point in time. About K2 Design K2 Design, Inc., established in 1993, specializes in the strategic development of content, tools and creative solutions for the digital world. K2 Design combines creative expertise, marketing savvy, high-end technology and well-designed interfaces to create truly interactive, content-driven sites. These sites utilize technology as their foundation to support thematic design and content consistency. Clients include Bell Atlantic (http://www.bell-atl.com/sbs/ and http://www.igroup.com/bell/BBS); MCI (http://www2.pcy.mci.net/marketplace); PRNewswire (http://www.prnewswire.com); Prudential Securities (http://www.prusec.com); Upjohn Pharmaceutical/Rogaine (http://www.igroup.com/rogaine); and Foot Locker, Lady Foot Locker, and Champs (http://www2.pcy.mci.net/marketplace/playingfield). About Andromedia Andromedia, Inc. was founded in May of 1995 and incorporated in December 1995. The company's mission is to develop and market the industry's most powerful, flexible and widely used platform for recording, accessing and reporting activity within interactive media. In April 1996, the company announced its initial round of equity financing. Investments from SOFTBANK, Draper Richards, LP and Platinum Ventures were acquired. Privately-held Andromedia is headquartered in San Francisco, California. Contact Information
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